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The New Jimmy's Iced Coffee Contains Less Sugar Than Ever

A rising popularity of restrictive diets and the sugar tax in the UK have many consumers seeking out ways to cut their intake of the sweetener, which has brands responding like with the new Jimmy's Iced Coffee products.

Featuring refreshed branding and reduced sugar across the entire range, the products consist of the 'Original,' 'Skinny' and 'Dairy Free,' which contain 35%, 33% and 67% less sugar, respectively. Each of the coffees are targeted at Millennials who are looking to restrict their intake of empty calories, enjoy their favorite drinks on the go and support brands that are socially conscious.

The new Jimmy's Iced Coffee products are each Rainforest Alliance-certified, and are set to roll out starting in June at participating retailers.