Consumer demand for premium food and beverage products is on the rise, which is seeing many brands respond with products like the new Maltesers Truffles. Created by Mars Wrigley Confectionery UK as the first premium chocolate product from the brand, the treat is crafted with a truffle-inspired texture in the middle alongside crunchy portions throughout. This makes it a hybrid chocolate that is higher end than original Maltesers yet familiar enough to make them appealing for consumers looking for products they recognize to try out.
The Maltesers Truffles have been announced alongside new Maltesers Buttons, which are packaged in convenient pouches to make them ideal for sharing or enjoyment out of the house. The chocolates will be available at many convenience retailers in the UK starting in mid-July.