The New Maltesers Biscuits Have a Tasty Flavor and Unexpected Texture
Michael Hemsworth — January 16, 2020 — Marketing
References: burtonsbiscuits & foodbev
The Maltesers Biscuits have been unveiled by Burton's Biscuit Company as the first confectionery product of its kind that merges the flavor and texture of chocolate candy with biscuits. The biscuits draw direct inspiration from the namesake candy and are compromised of three malt balls that are covered in smooth milk chocolate. This will create an unexpectedly indulgent treat for consumers looking to enjoy the taste and texture of the namesake treat in a new format.
Burton's Biscuits Managing Director Simon Browne spoke on the new product saying, "We firmly believe that Maltesers Biscuits will be the biggest launch in the biscuit category in 2020 and marks a significant milestone in our partnership with Mars Chocolate Drinks and Treats (MCDT). This innovative product is the result of close collaboration and tireless work by both businesses to ensure that we continue to drive incremental growth and excitement in the biscuit category.”
Burton's Biscuits Managing Director Simon Browne spoke on the new product saying, "We firmly believe that Maltesers Biscuits will be the biggest launch in the biscuit category in 2020 and marks a significant milestone in our partnership with Mars Chocolate Drinks and Treats (MCDT). This innovative product is the result of close collaboration and tireless work by both businesses to ensure that we continue to drive incremental growth and excitement in the biscuit category.”
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