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Special Edition Seasonal Chocolates

Galaxy Truffles will Start Hitting Store Shelves This Month

— August 20, 2019 — Lifestyle
The Galaxy Truffles are being brought back by Mars Wrigley UK to offer consumers the perfect gift for giving to friends and loved ones this holiday season. Packaged in a standalone box, the chocolates feature a contemporary branding aesthetic that transforms them into a high-end treat that is ideal as an offering at get-togethers. The chocolates come individually wrapped and are characterized by their rich, velvety texture profile that helps make them a special addition to any holiday celebrations.

Galaxy Brand Director Sarah Mellor spoke on the new product saying, "We are extremely excited to be launching Galaxy Truffles in the UK this year and to be entering the all year-round gifting market for the first time as a brand. For so many people, Galaxy Truffles were part of a much-loved festive tradition and we are thrilled to be answering the undeniable demand, reinventing this favorite, now available all year round.”
Trend Themes
1. Seasonal Chocolates - Opportunity for brands to capitalize on the holiday season by offering special edition chocolates as gifts.
2. Contemporary Branding - Brands can differentiate themselves by adopting a modern and sophisticated aesthetic for their packaging and branding.
3. Year-round Gifting - Introducing limited edition products as year-round offerings can tap into consumer demand and create new traditions.
Industry Implications
1. Confectionery - The confectionery industry can explore creating special edition chocolates and responding to the growing demand for year-round gifting options.
2. Packaging - Innovative packaging companies can help brands transform their chocolates into high-end treats with eye-catching designs and materials.
3. Retail - Retailers can leverage seasonal chocolates to boost sales during the holiday season and establish themselves as go-to destinations for special edition treats.
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