The Galaxy Chocolatey Moments Offer a New Way to Indulge
Michael Hemsworth — February 6, 2021 — Marketing
The Galaxy Chocolatey Moments chocolate-covered biscuit bar is a new offering from Mars in the UK that is targeted towards biscuit lovers and chocolate enthusiasts alike. The bars come in packs of 10 and feature shortcake biscuits that have been covered in a rich layer of Galaxy chocolate. The bars feature a suggested retail price point of £1.50 per 110-gram pack and will be available exclusively at Sainsbury's locations starting February 7 with availability from Tesco starting February 15.
General Manager at Mars Chocolate Drinks and Treats Michelle Frost spoke on the new Galaxy Chocolatey Moments chocolate-covered biscuit bar saying, "We are delighted to be introducing a new Galaxy SKU to our growing portfolio of biscuits. We are confident that the innovative format, great taste and the strength of the brand will appeal to both Galaxy and biscuit fans alike.”
General Manager at Mars Chocolate Drinks and Treats Michelle Frost spoke on the new Galaxy Chocolatey Moments chocolate-covered biscuit bar saying, "We are delighted to be introducing a new Galaxy SKU to our growing portfolio of biscuits. We are confident that the innovative format, great taste and the strength of the brand will appeal to both Galaxy and biscuit fans alike.”
Trend Themes
1. Chocolatey Biscuit Bars - The combination of popular products, such as biscuits and chocolate bars, is an opportunity for companies to introduce new flavors and formats to attract wider audiences.
2. Exclusivity Deals - Exclusivity deals with popular retailers, such as Tesco and Sainsbury's, provide an opportunity for companies to introduce and promote new products, while also driving traffic to these retail locations.
3. Brand Portfolio Expansion - Expanding brand portfolios, as Mars has done with its new Galaxy Chocolatey Moments bar, can introduce new product categories and attract new consumers to the brand.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to introduce new product formats and flavors by combining popular products to attract wider audiences.
2. Retail - Retailers willing to enter exclusivity deals have an opportunity to leverage the popularity of certain brands and attract more customers.
3. Consumer Packaged Goods - Companies operating in the consumer packaged goods industry can grow their brand portfolio and attract new customers by expanding into new product categories.
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