Mexico-based firm Yeye Design develops a sleek and contemporary visual appearance for a Thai restaurant branding project. Ubón is a dining establishment that specializes in authentic cuisine and one that makes it its mission to "bring all the diversity of flavours of Thailand to the table of its customers."
Yeye Design commits to visually representing the identity of Buddhist culture by way of good design. The firm uses a mix of bold and condenscend typography, as well as a dominant black and white palette with occasional pattering. As a result, the Thai restaurant branding embraces a mystical and engaging identity that delights with good element curation and symbolization but does not take away from the vibrancy and authenticity of Thai cuisine.