In the days before the internet, quantifying consumers' brand awareness was a nebulous process, but today that process is as easy as playing a brand comparison game like 'Battle of the Brands'. The fun, attractive game compares the social media power of brands that players introduce into the game, providing important metrics and doing so through an approachable, gamified interface.
Not only does Battle of the Brands look at the social media clout for its brand comparisons, but it also relies on other online sources. That includes things like mentions on news sites, blogs, and other major publications. The tool then presents its findings with a delightful 80s-style aesthetic, using retro nostalgia to encourage people to think more about the impact that their brand or business should have in the online world.
What Makes This Trend Stand Out
- Brand Comparison Games
- Disruptive innovation opportunity: Develop more brand comparison games with gamified interfaces to help businesses understand their online presence and social media power.
- Quantifying Brand Awareness
- Disruptive innovation opportunity: Create new tools or platforms that quantify brand awareness by analyzing social media clout, mentions on news sites, blogs, and other major publications.
- Retro Nostalgia Marketing
- Disruptive innovation opportunity: Utilize retro aesthetics and nostalgia marketing to encourage people to think more about the impact of their brand or business in the online world.
Sectors Adopting This
- Gaming Industry
- Disruptive innovation opportunity: Introduce brand comparison games into the gaming industry to engage consumers and provide valuable insights to businesses.
- Social Media Analytics
- Disruptive innovation opportunity: Develop advanced social media analytics tools that provide comprehensive metrics for brand comparisons and online presence evaluation.
- Digital Marketing
- Disruptive innovation opportunity: Incorporate retro nostalgia marketing strategies into digital marketing campaigns to create a unique and engaging brand experience.
