In an attempt to showcase how easily fake news and misinformation can spread online, the online game 'Troll Factory' has players attempt to expand their social media influence "by any means necessary." In the game, players work at the "Troll Factory' to spread disinformation about a specific subject. Players can use malicious memes, targeted advertising, and conspiracy theories to disseminate fake news with the goal of reaching as many people as possible.
The game pokes fun at the term "Internet troll" which refers to strangers on the web "that quarrels or upsets people on the Internet to distract and sow discord." The goal of the game is not "how to troll, but an introduction to the worldview of a troll and a primer on how to resist their influence as digital consumers."
What's Driving This Trend
- Virtual Gaming
- The popularity of troll-themed virtual games demonstrates a growing demand for immersive gaming experiences that focus on real-world issues.
- Fake News Awareness
- The development of troll-themed virtual games highlights the increasing importance of educating individuals about the dangers of fake news and the spread of misinformation.
- Online Influence Strategies
- Troll-themed virtual games offer an opportunity for businesses to explore and understand the tactics used to manipulate and influence online communities for marketing purposes.
Who This Affects Most
- Gaming
- The troll-themed virtual game industry presents disruptive innovation opportunities for game developers to create engaging gameplay experiences that also educate players on social issues.
- Media Literacy
- The rise of troll-themed virtual games highlights the necessity for organizations and educators to focus on media literacy programs that teach critical thinking and information verification skills.
- Digital Marketing
- The emergence of troll-themed virtual games serves as a reminder for digital marketers to understand the tactics of fake news and to develop ethical marketing strategies that provide genuine value to consumers.
