In an attempt to showcase how easily fake news and misinformation can spread online, the online game 'Troll Factory' has players attempt to expand their social media influence "by any means necessary." In the game, players work at the "Troll Factory' to spread disinformation about a specific subject. Players can use malicious memes, targeted advertising, and conspiracy theories to disseminate fake news with the goal of reaching as many people as possible.
The game pokes fun at the term "Internet troll" which refers to strangers on the web "that quarrels or upsets people on the Internet to distract and sow discord." The goal of the game is not "how to troll, but an introduction to the worldview of a troll and a primer on how to resist their influence as digital consumers."