These November 2019 game trends range from mobile game streaming subscriptions to inclusive game messaging features. Standouts include a Microsoft and Xbox effort to add content filters to messaging tools. The effort is currently in its testing phase and will allow users to choose between four filter types that help to block any offensive messaging received.
When it comes to gamer-focused marketing, brands like Mountain Dew -- an avid supporter of eSports -- are launching niche promotions that engage young consumers. The brand's Call of Duty: Modern Warfare promotion "offers consumers exclusive in-game rewards in the form of 2XP" and lets gamers redeem points by purchasing Mountain Dew Citrus Blast and Mountain Dew No Sugar beverages.
SCORE
4.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 66%
Freshness 9%
