Taco Bell and Xbox have been working together for years and the pair recently collaborated on a limited-edition console bundle that appeals to gamers and fast food lovers. This fall, fans have the chance to win a custom Xbox One X Eclipse console that makes the sound of Taco Bell's ring when it starts.
Inside the limited-edition bundle, alongside the exclusive Eclipse Xbox One X console, there's also an exclusive Eclipse Xbox One X stand, the Elite Xbox Wireless Controller Series 2 and six months of Xbox Game Pass Ultimate.
Taco Bell and Xbox will also be giving away thousands of other prizes. The winner of the custom console can expect to get their hands on the limited-edition item in no time, as it is expected to be delivered in just 48 hours.
What's Driving This Trend
- Fast Food Merchandise
- Fast food brands partnering with other industries to create custom, limited edition merchandise for fans and consumers.
- Gaming-food Collaborations
- Collaborations between fast food and gaming industries to create unique and exclusive promos that target young consumers.
- Customized Gaming Consoles
- Customizing gaming consoles to create exclusive and unique products for fans and consumers.
Who This Affects Most
- Fast Food Industry
- Fast food industry can explore merchandising opportunities and collaboration with other industries to target young consumers.
- Gaming Industry
- Gaming industry can partner with other industries to create unique and exclusive bundles that appeals to fans and consumers.
- Consumer Electronics Industry
- Consumer electronics industry can explore the customization of products to create unique and exclusive bundles in collaboration with other industries.
