The Mountain Dew Call of Duty: Modern Warfare on-pack promotion has been announced as a new partnership between the refreshment brand and Activision to help drive sales, while also offering rewards for consumers.
The promotion will offer consumers in-game rewards in the form of 2XP that can be used within the Call of Duty: Modern Warfare game. Shoppers can find the reward points on specially marked Mountain Dew Citrus Blast and Mountain Dew No Sugar sodas, which will be available now through mid-November.
The Mountain Dew Call of Duty: Modern Warfare on-pack promotion was explained further by Director of Channel Operations (Out of Home) at Britvic Florence Brain who said, "Mountain Dew as a brand has a strong reputation among the gaming community. Having supported the industry for a number of years, the latest partnership with Call of Duty: Modern Warfare is perfectly placed to drive further cross-category sales. Mountain Dew’s on-the-go nature makes the brand ideal for the convenience channel, so we suggest retailers implement a second site close to till points to target impulse purchases. Retailers should stock up early to capitalise on sales ahead of the game’s launch at the end of October.”
What's Driving This Trend
- In-game Rewards Promotions
- Brands partnering with popular video games to offer in-game rewards to consumers, driving sales and engagement.
- Cross-category Partnerships
- Collaborations between brands from different categories, such as gaming and beverages, to reach new audiences and drive sales.
- Impulse Purchases Targeting
- Implementing strategic placement of products near till points to encourage impulse purchases and increase sales.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to collaborate with popular video game franchises to offer promotional rewards and tap into the gaming community.
- Gaming Industry
- Potential for game developers and publishers to form partnerships with brands for in-game promotions, creating additional revenue streams.
- Convenience Store Industry
- Convenience store retailers can stock up on products associated with popular video game promotions to boost impulse purchases and drive sales.
