The Mountain Dew Call of Duty: Modern Warfare on-pack promotion has been announced as a new partnership between the refreshment brand and Activision to help drive sales, while also offering rewards for consumers.
The promotion will offer consumers in-game rewards in the form of 2XP that can be used within the Call of Duty: Modern Warfare game. Shoppers can find the reward points on specially marked Mountain Dew Citrus Blast and Mountain Dew No Sugar sodas, which will be available now through mid-November.
The Mountain Dew Call of Duty: Modern Warfare on-pack promotion was explained further by Director of Channel Operations (Out of Home) at Britvic Florence Brain who said, "Mountain Dew as a brand has a strong reputation among the gaming community. Having supported the industry for a number of years, the latest partnership with Call of Duty: Modern Warfare is perfectly placed to drive further cross-category sales. Mountain Dew’s on-the-go nature makes the brand ideal for the convenience channel, so we suggest retailers implement a second site close to till points to target impulse purchases. Retailers should stock up early to capitalise on sales ahead of the game’s launch at the end of October.”