Local artist Eric Pautz is tasked with creating an illustrated identity for the Faculty of Land and Food Systems at the University of British Columbia. The creative works are used to promote the educative establishment via posters and website banners. As art is an effective way of capturing the audience's attention and opening up communicative pathways, Eric Pautz aims to reimagine the versatility and interdisciplinary approach of UBC's Master in Food and Resource Economics via his signature style.
Thus, the illustrated identity represents the multitude of perspectives that the program can offer — from Agribusiness to policy-making. To communicate this with his art, Eric Pautz divides his work in panels that showcase each of the skills and educational focuses in action.