The Rubicon Street Drinks have been announced as a new lineup of refreshments that will provide consumers with the ability to take a trip with their tastebuds thanks to the internationally inspired flavors.
The drink range includes four varieties in total including 'Nimbu Pani,' 'Agua Fresca,' 'Sharbat' and 'Bissap,' which are inspired by Indian, Mexican, Turkish and Africa recipes, respectively. Each one has been vibrantly packaged with exotic imagery to convey that the drinks are unlike other options out there to pick up for consumption alone or perhaps as part of a customized cocktail.
The Rubicon Street Drinks are set to launch in the UK in July and speak to the increased demand for prepackaged products that have a more authentic presence for consumers to feel connected to.
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