BOS Iced Tea Comes in Five Ready-to-Drink Flavors
Michael Hemsworth — May 16, 2018 — Lifestyle
References: bosbrands & preparedfoods
Hot and cold teas are gaining traction amongst consumers looking for a lighter refreshment option, so brands are responding with options like the BOS Iced Teas. Crafted from premium Rooibos tea sourced in South Africa, the canned iced teas are naturally caffeine free, organic, vegan-friendly and Non-GMO Project Verified. The teas come in five flavor options including 'Lemon,' 'Yuzu,' 'Peach,' 'Berry' and 'Lime & Ginger,' which make them a refreshing prepackaged drink option for consumers of all age ranges to enjoy.
The BOS Iced Teas are vibrantly branded to make them instantly recognizable on the shelf, while the company itself is focused to sustainability; the brand will plant and maintain a tree for every 2,000 cans that are sold.
The BOS Iced Teas are vibrantly branded to make them instantly recognizable on the shelf, while the company itself is focused to sustainability; the brand will plant and maintain a tree for every 2,000 cans that are sold.
Trend Themes
1. Flavored Canned Teas - Opportunity to create innovative and unique flavor combinations in canned tea products.
2. Organic and Vegan-friendly Beverages - Potential for disruptive innovation in the organic and vegan beverage market.
3. Sustainable Packaging - Opportunity to develop environmentally-friendly and sustainable packaging solutions for canned beverages.
Industry Implications
1. Beverage Industry - The beverage industry can explore new flavor profiles and target health-conscious consumers with canned tea offerings.
2. Organic Food and Beverage Industry - The organic food and beverage industry can capitalize on the growing demand for organic and vegan-friendly canned beverages.
3. Packaging Industry - The packaging industry can develop sustainable packaging solutions to meet the demand for eco-friendly canned beverages.
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