Flavorful Canned Rooibos Teas

BOS Iced Tea Comes in Five Ready-to-Drink Flavors

Hot and cold teas are gaining traction amongst consumers looking for a lighter refreshment option, so brands are responding with options like the BOS Iced Teas. Crafted from premium Rooibos tea sourced in South Africa, the canned iced teas are naturally caffeine free, organic, vegan-friendly and Non-GMO Project Verified. The teas come in five flavor options including 'Lemon,' 'Yuzu,' 'Peach,' 'Berry' and 'Lime & Ginger,' which make them a refreshing prepackaged drink option for consumers of all age ranges to enjoy.

The BOS Iced Teas are vibrantly branded to make them instantly recognizable on the shelf, while the company itself is focused to sustainability; the brand will plant and maintain a tree for every 2,000 cans that are sold.

Flavored Canned Teas
Opportunity to create innovative and unique flavor combinations in canned tea products.
Organic and Vegan-friendly Beverages
Potential for disruptive innovation in the organic and vegan beverage market.
Sustainable Packaging
Opportunity to develop environmentally-friendly and sustainable packaging solutions for canned beverages.

Industries Being Reshaped

Beverage Industry
The beverage industry can explore new flavor profiles and target health-conscious consumers with canned tea offerings.
Organic Food and Beverage Industry
The organic food and beverage industry can capitalize on the growing demand for organic and vegan-friendly canned beverages.
Packaging Industry
The packaging industry can develop sustainable packaging solutions to meet the demand for eco-friendly canned beverages.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 67%
Freshness 8%

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