Twinings' Fruit Coolers is a new range that shares low-calorie refreshments specially crafted to be brewed hot and served chilled in flavors like Peach or Tropical. These caffeine-free summer drinks are as easy to prepare as a regular tea bag, but after the Fruit Coolers are steeped in freshly boiled water for three minutes, they're ready to cool and sip over ice.
While the Peace Fruit Coolers are infused with rosehips and white hibiscus, the Tropical variety shares a pineapple-flavored infusion with roasted chicory root and orange peel.
Knowing that consumers crave unique and refreshingly different ways to enjoy tea, Twinings answered the call with Fruit Coolers. According to data from the brand, 32% of UK consumers enjoyed Iced or Cold tea and infusions in the 12 months up to November 2023.
Key Themes Behind This Trend
- Caffeine-free Beverages
- The emergence of caffeine-free options caters to health-conscious consumers seeking relaxing refreshment alternatives.
- Hot-to-iced Transformations
- The innovation in transitioning beverages from hot to chilled offers a dual-experience drink option, appealing to versatile consumption preferences.
- Flavored Infusions
- Unique flavor combinations like rosehips with white hibiscus and pineapple with roasted chicory root are elevating traditional tea experiences.
Where This Applies
- Non-alcoholic Beverages
- The non-alcoholic beverage sector is expanding with creative and healthier drink options such as caffeine-free iced teas.
- Tea Manufacturing
- Tea manufacturers are diversifying their product lines with innovative and easy-to-prepare options that reinvent traditional tea consumption.
- Healthy Lifestyle Products
- Companies in the healthy lifestyle industry are increasingly offering products like low-calorie, flavorful beverages that align with consumer health trends.
