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Plant-Powered Tea-Like Beverages

CULT Botanical Infusions Offer Hydration and More

— September 15, 2022 — Marketing
The CULT Botanical Infusions beverages are a series of refreshments for consumers to choose when looking to enjoy a refreshing and invigorating drink. The beverages are slow-steeped with 100% natural ingredients including elderberry, hibiscus, honey bush, rooibos and more. This offers a crisp, refreshing flavor that contains zero caffeine and zero sugar yet is quite tasty for enjoyment on its own or with a meal anytime of day.

The CULT Botanical Infusions beverages come in three flavors including Strawberry Lemon Honeybush, Blackberry Açaí Elderberry and Pomegranate Hibiscus, which are each priced at $2.99. The drinks take a plant-powered approach to invigoration to help those who are looking to decrease their intake of caffeine or who don't consume it to begin with.
Trend Themes
1. Plant-based Beverages - There's an opportunity for companies to create more plant-based beverages that are refreshing and invigorating, containing natural ingredients and zero caffeine or sugar but with a tasty unique flavour.
2. Functional Beverages - Functional plant-based beverages that offer extra health benefits could be a key industry trend for the future.
3. Slow-steeping Process - Companies could experiment with using a slow-steeping process to create unique and natural flavours in their beverages, tapping into consumers' interest in natural and organic products and a more traditional manufacturing process.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by adding more options of plant-based drinks to its products and by exploring the integration of natural ingredients and slow-steeping processes in beverage manufacturing.
2. Health and Wellness Industry - As consumers' interest in health and wellness grows, there is a trend towards creating functional plant-based products that offer extra health benefits.
3. Organic and Natural Food Industry - The organic and natural food industry can join the trend by providing beverage products that appeal to consumers who prioritize natural ingredients and sustainable manufacturing processes when making their purchasing decisions.
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