The Kaytea Sparkling Rosay cold brew iced tea is being launched by the UK-based brand as a refreshment for consumers seeking out a way to enjoy the flavors of rosé wine in a free-from way. The drink features no alcohol or caffeine with a natural, vegan-friendly recipe that consists of a 94% rose tea infusion along with concentrated sweet potato, radish, apple and cherry juices. The beverage is thus sweet and pink in appearance with a well-balanced flavor profile that is paired with a touch of carbonation.
The Kaytea Sparkling Rosay cold brew iced tea is being launched in the UK via the brand's website for £29.99 for 24 bottles. The drink is likely to be welcomed amongst consumers seeking out an alcohol-free alternative to conventional wines.
What's Driving This Trend
- Non-alcoholic Wine Alternatives
- Opportunities exist to create innovative, non-alcoholic beverages that capture the flavors of popular wines and target consumers seeking alternative options.
- Wine-inspired Cold Brew Beverages
- Creating cold brew drinks infused with unique tea blends and wine-inspired flavors could appeal to consumers looking for refreshing and flavorful alternatives to traditional drinks.
- Innovative Tea Infusions
- Companies can explore unique tea blends that incorporate various fruits and vegetables to create unexpected flavors and entice consumers seeking novel and healthy beverage options.
Who This Affects Most
- Non-alcoholic Beverage Industry
- Companies in this industry could develop new products or alter recipes to target consumers looking for non-alcoholic alternatives to traditional alcoholic beverages.
- Coffee and Tea Industry
- Incorporating unique tea blends and cold brew techniques into coffee and tea product lines can create a new category of wine-inspired beverages for consumers seeking innovative drink options.
- Natural Beverage Industry
- By incorporating various fruits and vegetables into beverage recipes, companies in this industry can deliver novel, natural, and healthy drink options to appeal to health-conscious consumers.
