Kaytea makes non-fizzy drinks in the form of cold-brewed teas that are light, refreshing and full of fruit flavors. These low-calorie drinks are enhanced with a touch of unrefined organic cane sugar, and they share the taste of real ingredients like lemon, jasmine, peach and grapefruit, which always come from nature rather than a lab.
"Whilst carbonation was first imagined to provide an extra-sensory mouthfeel experience," says Kaytea founder, Kevin Tang, "there’s a growing appreciation that not only does fizz not offer the same level of natural refreshment, it’s often a cloaking mechanism for suppressing the unappealing taste of synthetic sweeteners that are often as unappetizing as the excessive sugar they replace."
These fruit-forward ready-to-drink tea beverages offer a refreshing and convenient alternative for those who want something other than sugary juices.
Why This Trend Is Growing
- Non-carbonated Beverages
- Disruptive innovation opportunity: Develop new flavor profiles and healthy alternative ingredients for non-carbonated beverages.
- Cold-brewed Teas
- Disruptive innovation opportunity: Explore unique brewing techniques and infusion methods for cold-brewed teas in canned format.
- Real Fruit Flavors
- Disruptive innovation opportunity: Utilize natural fruit extracts and flavors for enhanced taste in non-carbonated canned teas.
Industries Being Reshaped
- Beverage Industry
- Disruptive innovation opportunity: Expand product offerings by introducing a line of non-carbonated canned teas.
- Organic Food and Beverage Industry
- Disruptive innovation opportunity: Create organic and natural alternatives to carbonated beverages, targeting health-conscious consumers.
- Ready-to-drink Beverage Industry
- Disruptive innovation opportunity: Develop innovative packaging and marketing strategies for ready-to-drink cold-brewed teas.
