The functional beverage market is expanding as consumers seek out beneficial ways to quench their thirst, so brands like Koios are responding with new products with this in mind.
The brand has unveiled four new flavors including 'Pear Guava,' 'Peach Mango,' 'Pomegranate Acai' and 'Blood Orange,' which are all reported to help improve cognitive functions. Each of the drinks have a calming effect on the consumer thanks to lion's mane mushroom and L-Theanine that are integrated into the healthful recipe.
The Koios functional beverages were explained by CEO Chris Miller who said, "From day one, we have been and continue to search for combinations of natural compounds that can support brain function, without over-stimulating consumers with caffeine. We wanted our packaging to be unique. We make functional beverages not energy drinks, so we made the packaging more simple, elegant and beautiful."
What's Driving This Trend
- Functional Beverages
- Opportunity to develop and market beverages that offer specific health benefits, such as improving cognitive functions.
- Natural Ingredients
- Demand for beverages made with natural compounds and ingredients that support brain function.
- Calming Effect
- Potential to create beverages that provide a calming effect without relying on caffeine.
Who This Affects Most
- Functional Beverage
- The functional beverage industry can capitalize on the growing consumer demand for beverages that offer health benefits and cognitive support.
- Natural Ingredients
- The natural ingredients industry can supply the demand for compounds and ingredients that support brain function in functional beverages.
- Packaging
- The packaging industry can offer innovative solutions for functional beverage brands to create unique and visually appealing packaging that reflects their product positioning.
