In an effort to pay tribute to the upcoming royal wedding between Prince Harry and Meghan Markle, Velveeta has unveiled an extra special edition of its Shells & Cheese pasta called 'Crowns & Cheese.' With crown-shaped shells and gold foil packaging, the new pasta turns mac and cheese into a meal fit for a queen.
Velveeta Crowns & Cheese is a special, extra indulgent version of the brand's boxed macaroni. Instead of ordinary pasta shells, Crowns & Cheese features tiny, crown-shaped pieces coated in a rich and creamy cheese sauce. For an extra special touch, the pasta is sold in a gold foil box with an accompanying gold-plated spoon. As Velveeta explains, "Who wants to be a princess, when you can indulge in creamy Velveeta Crowns & Cheese and eat like a Queen."
Image Credit: <i> Velveeta.</i>
What Makes This Trend Stand Out
- Royal-themed Food Products
- The introduction of crown-shaped pasta shells in Velveeta Crowns & Cheese signifies a trend towards royal-themed food products.
- Premium Indulgent Variations
- The release of Velveeta Crowns & Cheese, a more luxurious version of mac and cheese, reflects the trend of offering premium indulgent variations in food products.
- Celebration-inspired Food Innovations
- The creation of Velveeta Crowns & Cheese to commemorate the royal wedding highlights the trend of introducing celebration-inspired food innovations.
Sectors Adopting This
- Packaged Food
- The development of crown-shaped pasta shells in Velveeta Crowns & Cheese introduces innovation opportunities for the packaged food industry.
- Gourmet Mac and Cheese
- Velveeta Crowns & Cheese represents a disruptive innovation opportunity within the gourmet mac and cheese sector.
- Specialty Food Gifts
- The gold foil packaging and accompanying gold-plated spoon in Velveeta Crowns & Cheese indicate potential for disruptive innovation in specialty food gifts.
