The CELSIUS HEAT pre-workout drinks have become quite popular amongst consumers looking to accelerate their sports endeavors, so the brand has introduced two new flavors to keep athletes satisfied.
The new flavors include 'Apple Jack'd' and 'Orangesicle,' which are both positioned as a delicious option to enjoy during the warm summer weather before starting your workout or sport. The drink flavors are carbonated like the other options and infused with the same MetaPlus proprietary formula to help consumers accelerate their capabilities.
The CELSIUS HEAT 'Apple Jack'd' and 'Orangesicle' pre-workout drinks are also infused with 2,000mg of L-citrulline along with 300mg of caffeine to have you ready for any athletic endeavor. The beverages are available online, at gyms and at speciality vitamin shops.
Why This Trend Is Growing
- Flavored Pre-workout Drinks
- There is an opportunity to create a wider variety of delicious flavors in the pre-workout drink market.
- Sugar-free Health Drinks
- Brands can tap into the growing demand for healthier options by offering sugar-free alternatives in the health drink industry.
- Performance-enhancing Drinks
- Innovative companies can develop drinks with specific ingredients like L-citrulline and caffeine to help consumers optimize their athletic performance.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can explore new product lines and flavors to cater to fitness enthusiasts and athletes.
- Fitness and Sports Industry
- There is an opportunity for greater collaboration between fitness brands and beverage companies to offer pre-workout drinks that enhance performance.
- Health and Wellness Industry
- The health and wellness industry can capitalize on the demand for sugar-free, performance-enhancing drinks by promoting their benefits and expanding product offerings.
