The Temescal Brewing Push Pop IPA is sure to come as a delight to beer drinkers who are looking for something out of the ordinary that will enable them to relive their childhood in an unexpected way.
The beer, referred to as the "Creamsicle IPA,' is brewed with vanilla beans, lactose, peach purée, citrus zest as well as Motueka and Southern Passion hops. This creates a flavor that will harken back to familiar novelties from the ice cream truck or corner store that are quintessentially associated with hot summer weather.
The Temescal Brewing Push Pop IPA features a funky 80s branding aesthetic and is sure to come as a welcome libation to those who are looking for something out of the ordinary to enjoy this summer.
What's Driving This Trend
- Popsicle-inspired Beers
- Brewers can create unique flavor combinations inspired by childhood treats to appeal to consumers looking for something new and fun.
- 80s Branding Aesthetics
- Marketers can tap into nostalgia for the 1980s to create eye-catching designs and stand out in a crowded marketplace.
- Fruit-based Ipas
- Brewers can experiment with using fruit purees and extracts to create vibrant and unique IPAs that appeal to consumers' desire for new and exciting flavor profiles.
Who This Affects Most
- Craft Beer Brewing
- Craft breweries can differentiate themselves in a crowded market by experimenting with unique flavor combinations and leveraging eye-catching branding.
- Food and Beverage Marketing
- Marketers can tap into nostalgia and consumers' desire for new and exciting flavors by emphasizing unique product offerings and eye-catching branding.
- Fruit Production
- Producers of fruit purees and extracts can explore new market opportunities within the craft beer industry by targeting innovative breweries seeking to experiment with new flavor profiles.
