The BrewDog x Candy Kittens Eton Mess New England IPA has been created in collaboration between the brands as a dessert-inspired beer perfect for avid sweets fans to try out this season.
The beer is brewed with Ahtanum and HopHaze that gives the libation a slight bitterness that's balanced out with the sweetness of vanilla and strawberries. The final result is a refreshing libation perfect for avid fans of the namesake UK dessert to enjoy. The beer features a 6% ABV and comes packaged in a bright pink can to make it instantly recognizable on store shelves.
Founder of Candy Kittens Jamie Laing commented on the BrewDog x Candy Kittens Eton Mess New England IPA saying, "We’re thrilled to be partnering with BrewDog again on our latest collaboration. Fans can enjoy the taste of one of our most irresistible and popular flavours, Eton Mess, whilst combining it with a delicious IPA. You’d be barking mad not to give it a try!”
Key Themes Behind This Trend
- Dessert-inspired Beers
- The collaboration between BrewDog and Candy Kittens showcases the trend of dessert-inspired beers that appeal to avid sweets fans.
- Complex Flavors
- The BrewDog x Candy Kittens Eton Mess New England IPA highlights the trend of incorporating complex flavors, such as vanilla and strawberries, in beer.
- Recognizable Packaging
- The bright pink can packaging of the BrewDog x Candy Kittens Eton Mess New England IPA taps into the trend of creating instantly recognizable beer packaging.
Where This Applies
- Craft Beer
- The dessert-inspired BrewDog x Candy Kittens collaboration presents a disruptive innovation opportunity for the craft beer industry to explore new flavor profiles.
- Candy Manufacturers
- The collaboration between BrewDog and Candy Kittens opens up an opportunity for candy manufacturers to expand their product lines into the craft beer industry.
- Packaging Design
- The unique and eye-catching packaging of the BrewDog x Candy Kittens Eton Mess New England IPA presents a disruptive innovation opportunity for packaging design companies to create memorable designs for alcoholic beverages.
