Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Effortlessly Spreadable Butters

The Lurpak Softest Spread Can be Used Right Out of the Fridge

— May 17, 2018 — Lifestyle
The Lurpak Softest spread has been unveiled by the brand as its latest creation that answers consumer preferences for a butter that can be used straight out of the fridge in their favorite foods.

The spread is created with a blend of butter and rapeseed oil that enable it to be easily used in a hurry without having to leave it out on the counter to warm to room temperature. This makes it ideal for time-crunched consumers who are seeking out products that accelerate their capabilities in the morning before leaving the house.

The Lurpak Softest spread is reported to offer the same taste and texture of traditional butter to make it suitable for consumers who are also looking for a spread that is a more natural alternative to margarine.
Trend Themes
1. Spreadable Butters - As consumers’ preferences shift towards convenience and on-the-go, brands can innovate in the spreadable butters category by creating easy-to-use and ready-to-use butter alternatives.
2. Natural Alternatives to Margarine - As consumer interest in natural food products increases, brands can develop more butter alternatives that are marketed as natural and healthier alternatives to margarine.
3. Butter and Oil Blend - Butter and oil blends can be a disruptive innovation opportunity for brands, providing consumers with the right balance of flavor and texture while addressing the convenience demands of modern lifestyles.
Industry Implications
1. Food and Beverage - Innovation in spreadable butters opens up opportunities for the food and beverage industry to create products that cater to the changing consumer preferences for more convenient and healthier food options.
2. Dairy - Dairy industry players can innovate by developing more butter and oil blends that meet the evolving needs and demands of consumers for convenient and healthy dairy-based products.
3. Packaged Food - As consumers' busy lifestyles continue to be a driving force behind their food choices, packaged food companies can capitalize on the trend for spreadable butters by creating ready-to-use butter spreads that consumers can use directly from the fridge.
3.9
Score
Popularity
Activity
Freshness