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Effortlessly Spreadable Butters

The Lurpak Softest Spread Can be Used Right Out of the Fridge

— May 17, 2018 — Lifestyle
The Lurpak Softest spread has been unveiled by the brand as its latest creation that answers consumer preferences for a butter that can be used straight out of the fridge in their favorite foods.

The spread is created with a blend of butter and rapeseed oil that enable it to be easily used in a hurry without having to leave it out on the counter to warm to room temperature. This makes it ideal for time-crunched consumers who are seeking out products that accelerate their capabilities in the morning before leaving the house.

The Lurpak Softest spread is reported to offer the same taste and texture of traditional butter to make it suitable for consumers who are also looking for a spread that is a more natural alternative to margarine.
Trend Themes
1. Spreadable Butters - As consumers’ preferences shift towards convenience and on-the-go, brands can innovate in the spreadable butters category by creating easy-to-use and ready-to-use butter alternatives.
2. Natural Alternatives to Margarine - As consumer interest in natural food products increases, brands can develop more butter alternatives that are marketed as natural and healthier alternatives to margarine.
3. Butter and Oil Blend - Butter and oil blends can be a disruptive innovation opportunity for brands, providing consumers with the right balance of flavor and texture while addressing the convenience demands of modern lifestyles.
Industry Implications
1. Food and Beverage - Innovation in spreadable butters opens up opportunities for the food and beverage industry to create products that cater to the changing consumer preferences for more convenient and healthier food options.
2. Dairy - Dairy industry players can innovate by developing more butter and oil blends that meet the evolving needs and demands of consumers for convenient and healthy dairy-based products.
3. Packaged Food - As consumers' busy lifestyles continue to be a driving force behind their food choices, packaged food companies can capitalize on the trend for spreadable butters by creating ready-to-use butter spreads that consumers can use directly from the fridge.
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