Portugal-based creative studio Pacifica embarks on a branding initiative for Kirimizi — "a charming hotel by the beach," located in Pemba, Mozambique. The final product is informed by elegant typography with 'K' as the main symbol of recognition for the institution. Pacifica concentrated in communicating an intended relaxed and sophisticated atmosphere by fusing its creative ideas with surrounding vegetation, culturally specific patterns and colors.
The branding initiative extended beyond stationery, cards and posters. Pacifica also aided in the development of a series of material goods under the artistic influence of the Capulanas — from scarfs and staff uniforms to table towels and exclusively produced jewelry pieces that highlight the exquisite craftsmanship of the region.
Photo Credits: Nuno Moreira