Highly sustainable fashion and lifestyle brand ECOALF taps into strategic design company Erretres for an interactive web design that transcribes the label's vision, mission and identity to the digital world, while still maintaining a distinctly humane narrative.
Erretres harnesses the experience and identity of ECOALF and injects it into the different components of its interactive web design. While the content is informed by the label's "knowledge and its tribe-style," the structure and navigation are organized into three main actions — Discover, Know and Join. This allows for the user to be directly immersed in ECOALF's identity. With the employment of UX/UI design, Erretres is able to create an interactive web design, from which the user can actively learn about the meaning of sustainability and the importance of upcycling, while being urged to join the battle for a more sustainable future.