The RETASTES Ice Cream Packaging is Cheeky and High-End

 - May 29, 2018
References: pesign.cn & packagingoftheworld
The RETASTES ice cream branding has been unveiled as a high-end design that conveys personality and luxury to the consumer through cheeky imagery. Featuring a golden spoon seemingly being brought to a pair of lips, the branding creates a sense of playfulness that will be appreciated by consumers of various ages.

The RETASTES ice cream packaging was designed by Pesign Design under the direction of Peng Chong and speaks to the idea that consumers will likely enjoy the product in the privacy of their own home by themselves. This positions the product as a high-end dessert that is perfect for enjoying alone at home as a way to treat oneself and also acknowledges the rising number of consumers living solo rather than with a partner.