The Utz x Major League Baseball snacks have been announced as a new partnership between the two brands that promote the new season of baseball as the weather warms and consumers start to take in games.
The snacks are branded with a baseball-themed aesthetic and will include a variety of different options including cheeseballs, potato chips, pretzels and popcorn. This offers consumers multiple products to choose from when seeking out a snack to enjoy when heading to a game or watching one from home.
Teh Utz x Major League Baseball snacks come as part of a multi-year partnership that will be supported by a series of in-store promotions, sweepstakes and much more. This will take place across the US and acknowledges the need for more cross-promotional branding as consumers seek out products with a stronger presence.