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The King of Soho Variorum Gin Has the Subtle Sweetness of Strawberry

The King of Soho Variorum Gin has been unveiled as the latest addition to the brand's lineup of spirits that will offer consumers a new way to enjoy their favorite cocktails.

Infused with notes of strawberry and a light pink color variation, the gin features a 37.5% ABV that makes it ideal for use in cocktail recipes of all kinds that need a flavorful upgrade. Set to launch in late July, the spirit is likely to be a hit with Millennial consumers who are looking for a different kind of gin to use in their favorite mixology recipes to enjoy this summer.

The King of Soho Variorum Gin is reported to be a balanced drink that seamlessly marries the strawberry flavor into the citrus and juniper-forward libation.