The King of Soho Variorum Gin has been unveiled as the latest addition to the brand's lineup of spirits that will offer consumers a new way to enjoy their favorite cocktails.
Infused with notes of strawberry and a light pink color variation, the gin features a 37.5% ABV that makes it ideal for use in cocktail recipes of all kinds that need a flavorful upgrade. Set to launch in late July, the spirit is likely to be a hit with Millennial consumers who are looking for a different kind of gin to use in their favorite mixology recipes to enjoy this summer.
The King of Soho Variorum Gin is reported to be a balanced drink that seamlessly marries the strawberry flavor into the citrus and juniper-forward libation.
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