In a sea of cold brew beverages, 'Cool Cold Brew' distinguishes itself by offering a better-for-you alternative to many options on the market, as its products emphasize healthy, natural qualities and an ingredient list that's free from added sugars.
As the brand's sustainably sourced Arabica coffee is brewed by hand for over 17 hours in freshly filtered water, this unique process brings out a naturally sweet flavor. The brand offers a plain Black product for purists, as well as flavors like Coconut, Latte and Mocha, which emphasize the free-from contents of the cold brew cartons.
Cool Cold Brew was supported by a wildly successful crowdfunding campaign that helped the product become available via Amazon, SPAR and Eat17. Soon, the better-for-you cold brew beverages may also be available through major supermarkets.
Key Themes Behind This Trend
- Better-for-you Beverages
- The trend towards healthier beverage options opens up opportunities for innovative cold brew brands like Cool Cold Brew.
- Natural Ingredients
- Consumers' increasing preference for natural ingredients creates opportunities for cold brew brands to highlight their clean ingredient lists, as demonstrated by Cool Cold Brew.
- Crowdfunding Success
- Successful crowdfunding campaigns, like the one that supported Cool Cold Brew, show potential for innovative brands to gain exposure and launch their products.
Where This Applies
- Cold Brew Beverages
- The rise in popularity of cold brew creates opportunities for brands to offer unique, better-for-you options like Cool Cold Brew.
- Health Food and Beverage
- The health food and beverage industry continues to grow as consumers seek out natural, healthier alternatives, which presents an opportunity for brands like Cool Cold Brew.
- E-commerce and Retail
- As brands like Cool Cold Brew expand their distribution channels through platforms like Amazon and major supermarkets, the e-commerce and retail industries have potential for growth.
