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Top 100 Marketing Trends in August

From Humorous Miniature Patio Sets to 12-Pound Gummy Sneakers

— September 3, 2018 — Social Media
In the midst of Back-to-School season, the August 2018 marketing trends are heavily skewed in the direction of returning students. While Amazon is offering an inclusive catalog of all the supplies that one can possibly need during the new school year, tween brand Justice is celebrating individuality with interactive in-store fashion shows.

Other August 2018 marketing trends include design-forward packaging projects that are created to be playful, contemporary and appealing to the Millennial audience. And of course, there are some campaign initiatives that are a total win because of their inherent humorous approach. Boston Pizza's limited time stunt, for example, provided the pizza saver with matching stools, which really satisfied a fantasy that many of us had.
7
Score
Popularity
Activity
Freshness
100
Snack-Sized Dessert Popcorns
Snack-Sized Dessert Popcorns
The Butterkist Toffee Grab Bag Popcorn is Ready to Eat Anywhere
<
99
Better-for-You Cold Brews
Better-for-You Cold Brews
Cool Cold Brew Offers a Healthier, Natural Cold Brew with No Added Sugar
<
98
Diversified Family Car Ads
Diversified Family Car Ads
Volvo's New Family Model Celebrates Same-Sex Couples and Single Parents
<
97
Creamy Single-Serve Cheese Cups
Creamy Single-Serve Cheese Cups
The Laughing Cow Cheese Cups are Easy to Enjoy Anywhere
<
96
Powdered Coconut Oil Supplements
Powdered Coconut Oil Supplements
The BUBS Naturals MCT Oil Powder is Perfect for Use in Coffee
<
95
Quick-Serve Cocktail Mixers
Quick-Serve Cocktail Mixers
These New Soho Juice Co. Still Mixers Can be Prepared in a Flash
<
94
Convenience Store Slurpee Promotions
Convenience Store Slurpee Promotions
7-Eleven Offers Consumers Free Small Beverages on Slurpee Day
<
93
Savory Grain-Free Snacks
Savory Grain-Free Snacks
These Bubba’s Fine Foods Snacks are Healthy and Satisfying
<
92
Digital Back-to-School Shopping Platforms
Digital Back-to-School Shopping Platforms
Amazon Offers an Wide and Inclusive Variety of Supplies
<
91
Patriotic Ice Cream Treats
Patriotic Ice Cream Treats
Dairy Queen's New Star-Spangled Blizzard Celebrates the Fourth of July
<
90
Mention-Monitoring Marketing Platforms
Mention-Monitoring Marketing Platforms
The 'Awario' App Helps Brand Keep Tabs on What's Being Said
<
89
Supplemental Clean Energy Drinks
Supplemental Clean Energy Drinks
The Kill Cliff Ignite Energy Drink Gets You Ready to Work Out
<
88
Scent-Sharing Stickers
Scent-Sharing Stickers
Givenchy's Scented Sticker Concept Playfully Introduces a New Fragrance
<
87
Collectible Condiment Jars
Collectible Condiment Jars
The Limited-Edition Vegemite Blend 17 Delivers a Richer, Bolder Flavor
<
86
Personalized Modern Cookbooks
Personalized Modern Cookbooks
This New York Times Cookbook Was Created Personally By Readers
<
85
Playful Summertime Cider Branding
Playful Summertime Cider Branding
The Wölffer 139 Cider Cans are Convenient and Chic
<
84
Refreshing Juice-Infused Liqueurs
Refreshing Juice-Infused Liqueurs
Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur is Tasty
<
83
Ultra-Refreshing Rosé Ciders
Ultra-Refreshing Rosé Ciders
The Brickworks Ciderhouse Launches a Tasty Beverage for Summer
<
82
Maximalist-Inspired Cosmetic Pop-Ups
Maximalist-Inspired Cosmetic Pop-Ups
lI Makiage Promoted a 1,000-Item Product Launch
<
81
Gourmet Chocolatey Nut Snacks
Gourmet Chocolatey Nut Snacks
The Mauna Loa Dark Chocolate Sea Salted Caramel Macadamias are Tasty
<
80
Sparkling Dark Spirit Mixers
Sparkling Dark Spirit Mixers
The Schweppes 1783 Muscovado Mixer Pairs Well with Rum or Whiskey
<
79
Vintage-Themed Beer Labels
Vintage-Themed Beer Labels
Big Lug's Brand Identity Boasts Retro Illustrated Icons
<
78
Beer Deal Apps
Beer Deal Apps
The Craft Beer Passport Offers Amazing Craft Beer Deals Across Ontario
<
77
Jet Lag-Targeted Fitness Classes
Jet Lag-Targeted Fitness Classes
Delta and Equinox Partnered to Offer Jet Lag Workout Classes
<
76
Seed-Powered Vitamin Supplements
Seed-Powered Vitamin Supplements
The Vitaminseed Seedshotz are Non-GMO, Vegan and Gluten-Free
<
75
Swimming Pet Events
Swimming Pet Events
Rover.com is Hosting Britain’s First-Ever Dog Swimming Gala
<
74
Curated Clean Beauty Pop-Ups
Curated Clean Beauty Pop-Ups
This Mall's Beauty Stores Participated in an Immersive One-Day Event
<
73
Collaborative Sportswear Capsules
Collaborative Sportswear Capsules
Heineken and Kappa Created a Six-Piece #Heineken100 Capsule
<
72
Street Fare-Inspired Sauces
Street Fare-Inspired Sauces
The HERDEZ Taqueria Street Sauces Come in Four Delicious Varieties
<
71
12-Pound Gummy Sneakers
12-Pound Gummy Sneakers
Trolli Has Created a Candy Gummy Version of James Harden's Shoes
<
70
Alcohol-Free Cocktail Bars
Alcohol-Free Cocktail Bars
Seedlip's 'N o l o' Cocktail Bar Serves No-Alcohol & Low-Alcohol Drinks
<
69
International Flavor Kettle Chips
International Flavor Kettle Chips
The Kettle Brand Discoveries Chips are Flagrant and Flavorful
<
68
Nutritious Dairy Alternative Drinks
Nutritious Dairy Alternative Drinks
The Delamere Dairy Planted Drinks are Vegan and Dairy-Free
<
67
Free-From Unpasteurized Juices
Free-From Unpasteurized Juices
The New Blue Skies Fresh Fruit Juices are Squeezed and Unprocessed
<
66
Simplified Herbal Supplements
Simplified Herbal Supplements
Harker Herbals' Products Unite Solutions from Nature and Science
<
65
Luxury Health-Conscious Chocolates
Luxury Health-Conscious Chocolates
The Joyfuls Chocolate Treats are Indulgent and High-Quality
<
64
Automotive Art Galleries
Automotive Art Galleries
The UX Art Space Shares Artist Interpretations of the Lexus UX
<
63
Vibrant Blue-Hued Dressings
Vibrant Blue-Hued Dressings
The Kenko Ocean Blue Salad Dressing is Colored with Spirulina
<
62
Avocado-Centric Exhibits
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
<
61
Cartoon-Themed Burger Kits
Cartoon-Themed Burger Kits
Blue Apron is Sharing Recipe Kits Inspired by Bob's Burgers
<
60
Vibrant Rosé Vials
Vibrant Rosé Vials
'Chewing Gum' Dismantles Some of the Conventional Notions on Rosé Wine
<
59
Alternative Wellness CBD Gums
Alternative Wellness CBD Gums
The Roelli Roelli Cannabis Gum Alleviates Anxiety and More
<
58
Dessert-Themed Yogurts
Dessert-Themed Yogurts
The Ihana Yogurt Lineup Shifts the Food Away from Breakfast Connotations
<
57
Sparkling Cannabinoid-Infused Drinks
Sparkling Cannabinoid-Infused Drinks
The Hemp Rain Drinks are Made with Sustainable Ingredients
<
56
Refreshing Milk-Based Beverage Pop-Ups
Refreshing Milk-Based Beverage Pop-Ups
Nesquik Celebrates Its Anniversary with a Pop-Up Shop in LA
<
55
Canned Female-Targeting Ciders
Canned Female-Targeting Ciders
The Crispin Rosé Slim Cans Focus on Feminine Aesthetics
<
54
Beer-Branded Commuter Bicycles
Beer-Branded Commuter Bicycles
The Martone Peroni Bicycle is Limited to Just 12 Examples
<
53
VR Airline Experiences
VR Airline Experiences
A New Emirates VR Cabin Experience Gives Users a Glimpse of a New Plane
<
52
Fast Food Delivery Giveaways
Fast Food Delivery Giveaways
McDonald's is Giving Out Free Swag on McDelivery Day
<
51
DIY Donut Kiosks
DIY Donut Kiosks
Krispe Kreme opened this unique DIY stand in the UK
<
50
Premixed Premium Canned Cocktails
Premixed Premium Canned Cocktails
The Absolut Mixt Raspberry & Lemon Cocktail is Refreshing
<
49
Portioned Indulgence Dessert Yogurts
Portioned Indulgence Dessert Yogurts
The New Yopliat Oui Petite Yogurts are Perfect as a Treat
<
48
Compostable Seaweed Sauce Sachets
Compostable Seaweed Sauce Sachets
Just Eat UK Launched Eco Packaging to Reduce Plastic Waste
<
47
Health-Conscious Energy Drinks
Health-Conscious Energy Drinks
The Purdey's Multivitamin Fruit Drink Offers a Delicious Boost
<
46
Rescue-Themed Advertising Campaigns
Rescue-Themed Advertising Campaigns
Shutterstock Services are Sharply Displayed in a Trio of Ads
<
45
Sparkling Low-Alcohol Refreshments
Sparkling Low-Alcohol Refreshments
The PRESS Premium Alcohol Seltzer is Free of Artificial Colors
<
44
Transitional Infant Meals
Transitional Infant Meals
These Little Freddie Baby Food Meals are Made with Wholesome Ingredients
<
43
Chromatic Vespa-Segway Mashups
Chromatic Vespa-Segway Mashups
Bel & Bel Studio's Segway Design Boasts a Retro Aesthetic
<
42
Hyper-Targeted Footwear Billboards
Hyper-Targeted Footwear Billboards
adidas Originals' Personalized Ads Speak to Specific Consumers
<
41
Pixelated Film Floor Plans
Pixelated Film Floor Plans
Angie's List Boasts 80s-Style Pixel Art, Inspired by Iconic Films
<
40
Millennial-Targeted Coffees
Millennial-Targeted Coffees
The New TrueStart Cold Brew Coffees are Vibrant and Energizing
<
39
Probiotic Superfood Yogurts
Probiotic Superfood Yogurts
Yooga's Coconut-Based Product is Disrupting the Plant-Based Category
<
38
Cold Brew Dispenser Packaging
Cold Brew Dispenser Packaging
The Solo Coffee's New Bag-in-Box Cold Brew Coffee is Convenient
<
37
Color-Changing Soda Cans
Color-Changing Soda Cans
Coke Released a Line of Cans That React to a User's Touch
<
36
Dried Skin-On Fruit Snacks
Dried Skin-On Fruit Snacks
The RIND Snacks Dried Fruit Snacks Don't Contain Added Sugar
<
35
Phone-Smashing Pop-ups
Phone-Smashing Pop-ups
Huawei's Pop-up Let Guests Smash Their Old Devices with an Axe
<
34
Cannabis Oil-Infused Beers
Cannabis Oil-Infused Beers
The Cloud 9 Brewing 'High Flyer' Beer was Created with CBD Ultra
<
33
Playful AR Clothing Apps
Playful AR Clothing Apps
The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
<
32
Empowering In-Store Fashion Shows
Empowering In-Store Fashion Shows
Justice's Interactive Back-to-School Campaign Boasts Inclusivity
<
31
Reshaping the Canadian Tequila Market
Reshaping the Canadian Tequila Market
An Interview with Craig Shaw, Co-Founder of Aguamiel Tequila
<
30
Biometric Travel Discovery Tools
Biometric Travel Discovery Tools
Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
<
29
Cold Brew Branding Projects
Cold Brew Branding Projects
Farm Design Gives Califia Farms a Brand New and Vibrant Identity
<
28
Best Friend Service Promotions
Best Friend Service Promotions
For Friend Day 2018, foodora Teams Up with inkbox for Some Edgy Fun
<
27
Creative Agency Ice Creams
Creative Agency Ice Creams
Periscope Teamed Up with Izzy’s Ice Cream on 'Love Potion No. 921'
<
26
Shell-Free Chewy Candies
Shell-Free Chewy Candies
The Skittles Chewies Have a Soft Texture for Consumers to Enjoy
<
25
Crowdsourced Dress Designs
Crowdsourced Dress Designs
/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
<
24
Urban Micro-Vineyards
Urban Micro-Vineyards
Brancott Estate Wines Set Up a Small Vineyard in a London Train Station
<
23
Prehistoric Cafe Menus
Prehistoric Cafe Menus
Japan's Jurassic World Cafe Celebrates the New Film
<
22
Ingredient-Revealing Snack Packaging
Ingredient-Revealing Snack Packaging
The La Natural 365 Days Snack Bars Show Off the Product
<
21
Gamified Clothing Collections
Gamified Clothing Collections
Tommy Jeans Xplore Features Smart Chips That Reward Users Per Wear
<
20
Smoking Subscription Box Services
Smoking Subscription Box Services
Daily High Club Sends Out Premium Smoking Accessories Monthly
<
19
Futuristic Fast-Food Installations
Futuristic Fast-Food Installations
The Futuristic Taco Bell From Demolition Man Was Seen at SDCC
<
18
Minimalist Pet Care Collections
Minimalist Pet Care Collections
Houndztooth's Natural Pet Products Boast Sophisticated Packaging
<
17
Vitamin-Enriched Protein Waters
Vitamin-Enriched Protein Waters
The Upbeat Drinks Spring Water Beverages are Low in Sugar
<
16
Interactive AI Installations
Interactive AI Installations
Ford's Large-Scale Installation for the Focus Model Engages Passersby
<
15
VR Moonwalking Experiences
VR Moonwalking Experiences
'A Moon for All Mankind' Places Players in a VR Lunar Space
<
14
Comfort-Focused Nap Lounges
Comfort-Focused Nap Lounges
The Casper Nap Lounge Lets New Yorkers Get Some Peace and Quiet
<
13
Toy-Inspired Glossy Shoes
Toy-Inspired Glossy Shoes
The Converse x JW Anderson Collab Boasts a Playful & Nostalgic Aesthetic
<
12
Scenic AR Packaging
Scenic AR Packaging
Anija's Limited-Edition Packaging Shares New Zealand Scenery in AR
<
11
Artful Cocktail-Making Experiences
Artful Cocktail-Making Experiences
Bombay Sapphire is Encouraging Consumers to "Stir Creativity"
<
10
Scratch-n-Sniff Rosé Bottles
Scratch-n-Sniff Rosé Bottles
Cocomero Rosé's Label Smells Just Like Watermelons
<
9
Happiness-Inspiring Activations
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
<
8
Co-Working Community Shops
Co-Working Community Shops
WeWork's WeMRKT Showcases Products Made by Members
<
7
Lengthy Advertising Imagery
Lengthy Advertising Imagery
Versache Promotes Inclusive Fashion with the 'Longest-Ever' Ad Image
<
6
Haunting Ecological Campaigns
Haunting Ecological Campaigns
Greenpeace Canada Calls Attention to the Implication of Plastic Use
<
5
Humorous Miniature Patio Sets
Humorous Miniature Patio Sets
Boston Pizza & john st. Equip the Pizza Saver with Matching Stools
<
4
Summer-Ready Ice Cream Ads
Summer-Ready Ice Cream Ads
McDonald's Boasts a Creative and Summery Vibe for Its Frozen Desserts
<
3
Day-Relevant Advertising Campaigns
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
<
2
Funky Colorful Packaging Designs
Funky Colorful Packaging Designs
Snask Creates a Modern Visual Identity for GET RAW
<
1
Refreshingly Modern Branding Projects
Refreshingly Modern Branding Projects
Make Studio Boasts a Playful & Cheery Identity for ffeel:
<