In a haunting ecological campaign, Greenpeace Canada showcases the ramifications of the mindless use of resources and the accompanying threat to unstable ecosystems. For the print initiative, the organization collaborates with creative agency Rethink.
The ecological campaign boasts three heartbreaking images that "juxtapose the destructive force of single-use plastic straws against the fragility of life." The Greenpeace Canada x Rethink project definitely gets some traction since the drive toward a mindful business and sustainable use of resources is bigger today than it has been ever. As fast food giants like McDonald's and KFC, as well as global coffee chains like Starbucks are beginning to abolish plastic straws from their establishments, the ecological campaign adds a strong visual dimension. This will prompt consumers, as well as business owners, to be more aware of their environmental impact.
Greenpeace Canada Calls Attention to the Implication of Plastic Use
1. Mindful Business - The trend of businesses striving for sustainability and conscious resource use presents opportunities for innovative solutions and eco-friendly alternatives.
2. Plastic Straw Ban - The growing movement to ban plastic straws creates a space for disruptive innovation in the development of alternative materials or reusable straw solutions.
3. Visual Environmental Awareness - The use of impactful visuals in ecological campaigns highlights the power of visual storytelling, presenting opportunities for creative marketing and communication strategies.
1. Fast Food - The movement to abolish plastic straws in fast food chains opens up opportunities for innovative packaging solutions and eco-friendly alternatives.
2. Beverage Retail - The shift away from plastic straws in global coffee chains presents opportunities for the development of new sustainable packaging and drink accessories.
3. Creative Agencies - The demand for impactful visual campaigns to raise awareness about ecological issues creates opportunities for creative agencies to provide innovative solutions and storytelling strategies.