To promote the release of a new shoe, adidas Originals took to the streets with a series of footwear billboards—but rather than communicating with the masses, each of the ads calls out to a specific individual.
As part of the hyper-targeted ad campaign, adidas Originals set out to work with incluencers on the release of its P.O.D. shoe in a creative way. While it is common for influencers, athletes and other VIPs to receive a special box in the mail from a brand that celebrates the release of a new product, this campaign from adidas engaged influencers in a new way. Billboards were set up in New York City and Los Angeles, with a social media user's handle, along with a special message for them and details where they can pick up the P.O.D. shoe.
What Makes This Trend Stand Out
- Hyper-targeted Advertising
- Using personalized billboards to engage specific individuals and create a unique advertising experience.
- Influencer Marketing
- Collaborating with influencers to promote products in creative and engaging ways.
- Social Media Integration
- Incorporating social media handles and messages on billboards to connect with the target audience.
Sectors Adopting This
- Advertising and Marketing
- Opportunities to leverage personalized billboards and engage consumers in a more targeted way.
- Fashion and Footwear
- Incorporating influencer collaborations and creative marketing campaigns for product releases.
- Digital Technology
- Integrating social media and technology to connect with target audiences in innovative ways.
