Tommy Hilfiger recently launched Tommy Jeans Xplore as a new line of smart clothing that can be paired with an app to earn points that can be put towards rewarding experiences.
Gamification is commonly seen within marketing campaigns and loyalty programs, but this new line of apparel and accessories from Tommy Hilfiger integrates the products themselves. Each piece item in the new collection is embedded with Bluetooth smart tag from Awear Solutions, which pairs with the companion Tommy Jeans Xplore app.
As far as some of the rewards that can be collected from sporting the garments, consumers can make the most of concert tickets, visits to the Tommy Archives and runway show invites. Additionally, the points collected may also be put towards discounts or converted into charitable donations.
Gamified Clothing Collections
More Stats +/-
Post-Impressionist Streetwear Designs
Unconventional Hybrid Clothing
Female-Centric Fashion Photography
Hip Hop Culture-Inspired Streetwear
Ultra-Stylish Workwear Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.