The Purdey's Multivitamin Fruit Drink has been relaunched by parent company Britvic to help make it applicable for consumers who are looking to increase their energy levels in a healthy manner.
The beverage has been changed to acknowledge consumer preferences for healthier beverage options that are focused on a healthy lifestyle as many shift away from traditional soft drinks. The drink will come in two varieties including 'Rejuvenate' and 'Edge' to offer consumers two choices for refreshment this summer to keep their energy levels up.
The Purdey's Multivitamin Fruit Drink identifies the continued interest amongst consumers in alternative energy as lifestyles become more hectic and they require a way to keep going without reaching for unhealthy alternatives.
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