There is an array of tea-infused beverages on the market that hint at a consumer preference. From tea-based espressos to tea-infused botanical gins, dried herbs can have a refreshing and uplifting effect on traditional beverages. Not only does this provide consumers with an enticing new drink opportunity, but it also ties in effortlessly to the megatrend of Hybridization, where brands are blurring the boundaries between product offerings to capture attention.
For individuals who can't decide between coffee and tea, this is great news as the movement provides a shopping platform for coffee- and tea-infused beverages. Examples here include Nagi Kyoto which offers three types of blends between the aforementioned products, as well as David's Tea which makes tea espresso available to consumers.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
