In addition to selling sparkling tea beverages in a bottled format, Sound Sparkling Tea will be unveiling its tea-infused sparkling water products in tall, slim cans at this year's Natural Products Expo East. The unsweetened tea-infused sparkling water drinks will be available in 12-ounce cans in a number of varieties, including 'Blueberry + Cinnamon & Hibiscus,' 'Orange + Vanilla & Black Tea,' as well as 'Grapefruit + Lavender & Ginger Tea.'
While many health-conscious consumers are no longer interested in consuming very sugary sodas that are packed with artificial ingredients, sparkling water has emerged as a refreshing alternative. The beverages, free from undesirable additives, have the potential to be naturally flavored and all the while, satisfy those who are looking for a lightly carbonated soda alternative.
What's Driving This Trend
- Sparkling Water Beverages
- There is an opportunity for brands to create innovative sparkling water beverages with unique flavor pairings, providing a healthier alternative to traditional sodas.
- Tea-infused Drinks
- Tea-infused drinks offer an opportunity to combine the popularity of tea flavors with the refreshing qualities of carbonated beverages, creating a unique and enticing product.
- Natural Flavored Canned Beverages
- The market for naturally flavored canned beverages is growing, presenting an opportunity for brands to offer unsweetened and additive-free options that cater to health-conscious consumers.
Who This Affects Most
- Beverage Industry
- The beverage industry can explore the creation of tea-infused sparkling water products and unique flavor combinations to tap into the growing demand for healthier and natural alternatives.
- Health and Wellness Industry
- The health and wellness industry can embrace the trend of tea-infused carbonated drinks by promoting the benefits of unsweetened beverages and natural flavors.
- Natural Products Industry
- The natural products industry can capitalize on the demand for naturally flavored canned beverages by offering a wide range of options that cater to consumers seeking healthier drink alternatives.
