Soda company Square Root collaborated with Orbit Brewery to create a limited-edition Earl Grey Pale Shandy, a non-alcoholic drink that takes after an ice tea-style shandy. The non-alcoholic beverage takes inspiration from Earl Grey, a classic British black tea that gets its distinctive flavor from bergamot. As such, the Earl Grey Pale Shandy is said to have a flavor that's zesty, punchy and fresh, thanks to inclusions like bergamot, coriander and tropical hops.
Square Root regularly creates special collaboration products throughout the year in partnership with craft breweries and this one specifically notes the current appeal of non-alcoholic drinks that are packed with interesting flavors that put a new twist on beloved beverages like tea and beer.
What Makes This Trend Stand Out
- Non-alcoholic Craft Beverages
- The trend of creating non-alcoholic drinks with interesting flavors presents an opportunity for innovation in the craft beverage industry.
- Tea-infused Beverages
- The popularity of tea-flavored drinks like the Earl Grey Pale Shandy indicates a potential market for tea-infused beverages.
- Collaboration Products
- The creation of special collaboration products between soda companies and craft breweries showcases the potential for innovative partnerships in the beverage industry.
Sectors Adopting This
- Craft Beverage
- The craft beverage industry can explore the production of non-alcoholic drinks with unique flavors to tap into the growing demand for non-alcoholic beverages.
- Tea Beverage
- The tea beverage industry can leverage the trend of tea-infused drinks to expand their product offerings and attract a wider consumer base.
- Brewing
- The brewing industry can explore collaborations with non-alcoholic beverage companies to create innovative and flavorful beer alternatives.
