Located in NYC's historic East Village, Blue Quarter is an interesting new bar that blends cocktails and tea all in an ideal retreat from the hustle of the city's street. Helmed by Sother Teague, this new Mediterranean/Morrocan themed space features a cocktail menu made with tea in some form or another. Flavors like matcha, earl grey, black tea and jasmine oleo, are blended beautifully with tequila, brandy, rum and gin. These unique concoctions give Blue Quarter a unique sense of flavor and allow the bar to stand out amongst the horde of NYC watering holes.
The interior of Blue Quarter explicitly shows off its Mediterranean influence with warm blues and enchanting greens. These bright colors are intermingled with silver and copperware, all of which is lit beautifully under shadowbox light.
Key Themes Behind This Trend
- Tea-infused Cocktails
- Opportunity for mixologists and bartenders to innovate by incorporating tea flavors into cocktail recipes.
- Mediterranean-themed Bars
- Potential for architects and interior designers to create unique spaces inspired by Mediterranean aesthetics.
- Integration of Tea Culture
- Chance for tea companies to expand their reach by collaborating with cocktail bars and creating tea-based drink options.
Where This Applies
- Beverage
- Scope for beverage companies to explore new tea-based products and capitalize on the growing demand for unique drink experiences.
- Hospitality
- Opportunity for hotels and resorts to introduce tea-based cocktail bars as a trendy and distinctive feature, attracting guests looking for novel experiences.
- Food and Beverage Service
- Potential for restaurants and cafes to expand their beverage menu by incorporating tea-based cocktails, appealing to customers seeking innovative and refreshing drinks.
