Bar Bisou Bisou, a Mediterranean-inspired cocktail bar, newly opened its doors in Montreal, sharing inventive aperitifs made with low-ABV options. On the menu, drinkers and non-drinkers have the potential to appreciate products that they won't find anywhere else, as well as cocktails that use fortified wines and vermouths, plus low-alcohol and zero-proof options.
The rise of the sober curious movement and the demand for non-alcoholic drinks also highlights the need for bars to create inclusive spaces that cater to a diverse range of customers with different preferences and lifestyles. All the while supporting a more creative and diverse cocktail scene, non-alcoholic options in bars signal a growing awareness of the benefits of a healthy and balanced lifestyle, as well as a desire for more inclusive and diverse social spaces.
Why This Trend Is Growing
- Low-abv Cocktails
- Bar Bisou Bisou serves inventive aperitifs made with low-ABV options in a Mediterranean-inspired cocktail bar.
- Zero-proof Drinks
- Bar Bisou Bisou includes zero-proof options on their menu to cater to non-drinkers and the sober-curious movement.
- Inclusive Social Spaces
- The rise of non-alcoholic options in bars signals a growing awareness of the benefits of a healthy and balanced lifestyle, as well as a desire for more inclusive and diverse social spaces.
Industries Being Reshaped
- Bar Industry
- Mediterranean-inspired cocktail bars can differentiate themselves and appeal to a wider range of customers by including low-ABV and zero-proof options on the menu.
- Beverage Industry
- The demand for non-alcoholic drinks presents a disruptive innovation opportunity for the beverage industry to create and market products to a wider audience.
- Hospitality Industry
- Creating inclusive and diverse social spaces in bars and restaurants will be a competitive advantage and attract customers seeking a more welcoming environment.
