The alcohol industry is in quite the state of flux given the changing taste preferences of many consumers, which has new products like the PRESS Premium Alcohol Seltzer coming about to offer them a new way to enjoy a libation.
The drinks are formulated with a lower alcohol level, have a lighter flavor and contain lower calories than other options on the market: all factors that are continuing to rank higher in importance for modern consumers. The drinks come in four flavor varieties at present including 'Grapefruit Cardamom,' 'Pomegranate Ginger,' 'Blackberry Hibiscus' and 'Lime Lemongrass.'
The PRESS Premium Alcohol Seltzer drinks contain just 100 calories each and also boast a lower price point compared to other cocktail options on the market to make them more appealing to Millennials.
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