The alcohol industry is in quite the state of flux given the changing taste preferences of many consumers, which has new products like the PRESS Premium Alcohol Seltzer coming about to offer them a new way to enjoy a libation.
The drinks are formulated with a lower alcohol level, have a lighter flavor and contain lower calories than other options on the market: all factors that are continuing to rank higher in importance for modern consumers. The drinks come in four flavor varieties at present including 'Grapefruit Cardamom,' 'Pomegranate Ginger,' 'Blackberry Hibiscus' and 'Lime Lemongrass.'
The PRESS Premium Alcohol Seltzer drinks contain just 100 calories each and also boast a lower price point compared to other cocktail options on the market to make them more appealing to Millennials.
Why This Trend Is Growing
- Low-alcohol Beverages
- Opportunity for creating new low-alcohol drinks that cater to changing consumer preferences.
- Health-conscious Drinks
- Opportunity for developing drinks with lower calories and healthier formulations.
- Affordable Cocktail Options
- Opportunity for creating cocktail options that appeal to cost-conscious consumers.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry has the opportunity to innovate with new, healthier products.
- Premium Beverages
- The premium beverage industry has the opportunity to create innovative, lower-calorie options to appeal to modern consumers.
- Millennial Marketing
- The marketing industry has the opportunity to target cost-conscious millennials with affordable cocktail options like the PRESS Premium Alcohol Seltzer.
