Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Mall's Beauty Stores Participated in an Immersive One-Day Event
The Shops at Columbus Circle are offering consumers a highly curated clean beauty pop-up that brings the mall's various beauty stores together to promote the purchasing and use of organic, natural or non-toxic cosmetic products.
During this pop-up, over 500 consumers were invited to explore the services offered by major brands like Sephora, Aveda, M.A.C, Jo Malone and Diptyque. The goal of this pop-up was to inform and encourage a balanced and healthy lifestyle so in addition to makeup, the brands also offered tips on healthy eating and mindfulness. In an effort to fully immerse consumers, the brands offered one-on-one consultations and provided access to the various resources available to consumers.
The one-day event took place on July 11th.
During this pop-up, over 500 consumers were invited to explore the services offered by major brands like Sephora, Aveda, M.A.C, Jo Malone and Diptyque. The goal of this pop-up was to inform and encourage a balanced and healthy lifestyle so in addition to makeup, the brands also offered tips on healthy eating and mindfulness. In an effort to fully immerse consumers, the brands offered one-on-one consultations and provided access to the various resources available to consumers.
The one-day event took place on July 11th.
