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This Mall's Beauty Stores Participated in an Immersive One-Day Event
The Shops at Columbus Circle are offering consumers a highly curated clean beauty pop-up that brings the mall's various beauty stores together to promote the purchasing and use of organic, natural or non-toxic cosmetic products.
During this pop-up, over 500 consumers were invited to explore the services offered by major brands like Sephora, Aveda, M.A.C, Jo Malone and Diptyque. The goal of this pop-up was to inform and encourage a balanced and healthy lifestyle so in addition to makeup, the brands also offered tips on healthy eating and mindfulness. In an effort to fully immerse consumers, the brands offered one-on-one consultations and provided access to the various resources available to consumers.
The one-day event took place on July 11th.
During this pop-up, over 500 consumers were invited to explore the services offered by major brands like Sephora, Aveda, M.A.C, Jo Malone and Diptyque. The goal of this pop-up was to inform and encourage a balanced and healthy lifestyle so in addition to makeup, the brands also offered tips on healthy eating and mindfulness. In an effort to fully immerse consumers, the brands offered one-on-one consultations and provided access to the various resources available to consumers.
The one-day event took place on July 11th.
