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Coke Released a Line of Cans That React to a User's Touch

 - Jul 10, 2018
References: cci.tr & psfk
Coca-Cola's color-changing soda cans are providing consumers with an interactive and memorable cool down experience, as the drink brand released a line of these thermochromatic ink-infused bottles throughout Turkey for the summer months.

These unique cans react when touched by a consumer, offering a personalized experience with every sip. The design on the cans features an illustration of a few white ice cubes. When the can is warmed by the drinker's touch, the white ice cubes change hues, appearing blue.

According to the brand, this color-changing can reminds the drinker of the freshness of the Coca-Cola brand, offering a tech-infused experience that conveys the great taste in an aesthetically pleasing manner that's refreshing and creative.