Coca-Cola's color-changing soda cans are providing consumers with an interactive and memorable cool down experience, as the drink brand released a line of these thermochromatic ink-infused bottles throughout Turkey for the summer months.
These unique cans react when touched by a consumer, offering a personalized experience with every sip. The design on the cans features an illustration of a few white ice cubes. When the can is warmed by the drinker's touch, the white ice cubes change hues, appearing blue.
According to the brand, this color-changing can reminds the drinker of the freshness of the Coca-Cola brand, offering a tech-infused experience that conveys the great taste in an aesthetically pleasing manner that's refreshing and creative.