Rosé is a type of wine that is currently very popular with Millennial consumers and Chewing Gum is an offbeat brand that aims to get people to see the product as edgier than most brands choose to convey with sweet, delicate, beautiful and elegant packaging.
Based on research that shows consumers are shifting away from sweet to off-dry wine, Chewing Gum aims to satisfy with its sweet and dry taste, as well as its unmissable personality. As part of its mission to shake up the world of rosé, the brand's products are packaged in unusual solutions, including a number of differently shaped glass bottles and vials.
Chewing Gum prides itself on offering rosé with a refreshing new twist, in the form of flavors like Strawberry Kick, Watermelon Punch and Grapefruit Crush.
What's Driving This Trend
- Off-dry Wine
- Chewing Gum's approach to offer an off-dry sweet taste presents a disruptive innovation opportunity for wineries wanting to attract Millennial consumers.
- Unconventional Packaging
- Chewing Gum's unique packaging offers an opportunity for new and established wineries to differentiate themselves and attract a younger audience.
- Innovative Flavors
- Chewing Gum's introduction of unique flavors such as Strawberry Kick, Watermelon Punch, and Grapefruit Crush provides an opportunity for wineries to experiment with new and exciting flavor profiles.
Who This Affects Most
- Wine
- Wineries can take advantage of Chewing Gum's approach to attract younger and Millennial consumers with their off-dry wine, unconventional packaging, and unique flavors.
- Packaging
- Chewing Gum's unconventional packaging can be applied to industries outside of wine to stand out and differentiate from competitors.
- Food and Beverage
- Chewing Gum's innovative flavors can serve as a disruption to the food and beverage industry, inspiring new product development and experimentation.
