Brancott Estate Wines, a Pernod Ricard brand, launched what it is calling a "micro-vineyard" in the city of London that boasts 50 separate vines.
While the first vineyard installation from Brancott Estate Wines appeared at King's Cross for a short period of time, the micro-vineyard will also be set up at various train stations throughout the summer, offering commuters something unexpected on their journeys, as well as the chance to sample a glass of wine. Within the micro-vineyard, there are also a few selfie spots where visitors are encouraged to stop, take a picture and share their experience.
Brancott Estate Wines stands apart as the first to plant Sauvignon Blanc in Marlborough in 1973 and with this new activation, it aims to share its innovative spirit through a novel experience.
More Stats +/-
Glamorous Outdoor Bubble Hotels
Scrubbed Oak Farm Houses
Aged Wood Homes
Extremely Efficiently Built Structures
App-Connected Wine Bottles
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.