A number of meal kit collaborations with celebrities and renowned chefs have been launched over the past year and now, Blue Apron is partnering with Bob's Burgers to launch a series of burger kits inspired by the show.
The recipes inspired by Bob's Burgers were developed by Alvin Cailan of Eggslut and will be available to consumers for a limited time on Blue Apron. The new themed summer burger recipes include the Quantum of Salsa Burger and the Gouda Wife Burger, both of which fans will recognize from the show's latest season. Later on in the fall, The Absentee Shallot Burger will be offered as a tie-in to the show's season nine premiere.
As well as offering these fun meal kits to consumers, Blue Apron is also giving fans the chance to win "a box of swag" and purchase a special-edition apron, with a portion of the proceeds going to support Feeding America.