On-demand food delivery company foodora celebrates Friend Day 2018 with a 2-for-1 special and tattoos. Torontonian besties will be able to celebrate the holiday by ordering Big Smoke Burger's signature dishes. In addition to the delicious meal offering, foodora partners up with Toronto startup inkbox — a company that provides the consumer with pain-free semi-permanent tattoos that last up to 18 days. For the special Friend Day 2018 promotion, the illustrations will depict classic food pairings — from wine and cheese to milk and cookies. The designs will be crafted by local tattoo artist Curt Montgomery.
Additionally, foodora will host a pop-up tattoo parlor in Montreal where foodies will have the opportunity to get permanently inked by Montgomery. Located at Barley - Bar à Céréales, the 'Taste Buds Tattoo Parlour' will ink you on the 28th when you show your receipt.
What's Driving This Trend
- On-demand Food Delivery
- Disruptive innovation opportunity: Explore partnerships with unique and complementary services, such as inkbox, to enhance the customer experience and offer additional value.
- Pain-free Semi-permanent Tattoos
- Disruptive innovation opportunity: Develop improved and longer-lasting semi-permanent tattoo technology to cater to the growing demand for temporary tattoos.
- Pop-up Tattoo Parlors
- Disruptive innovation opportunity: Create mobile tattoo studios or collaborate with existing businesses to offer temporary or permanent tattoo services at different locations, tapping into the trend of experiential events and unique venues.
Who This Affects Most
- Food Delivery
- Disruptive innovation opportunity: Partner with local restaurants and brands to offer exclusive meal promotions, celebrating special occasions and creating unique experiences for customers.
- Tattoo Technology
- Disruptive innovation opportunity: Invest in research and development to improve semi-permanent tattoo technology, making them more realistic, longer-lasting, and customizable.
- Event Planning
- Disruptive innovation opportunity: Collaborate with brands and businesses to create temporary, themed pop-up experiences that cater to the interests and preferences of specific target audiences.
