Amazon is the leading example of digital shopping platforms as it consistently updates its offerings, provides an extremely user-friendly interface and is wildly convenient — especially when one opts-in for two-day shipping.
For the back-to-school season, the company develops its catalog to perfection. The website boasts a wide selection of products, including backpacks, clothing, tech and STEM toys. In addition, it also presents them in a well-arranged and easy-to-navigate layout.
Often shopping platforms create general categories for their products. Amazon, however, undertakes an organization-forward approach and targets more niche audiences. On its website, the company divides school supplies into grade-specific collections, dedicates a section for everyday essentials and boasts specially curated collections with parent, teacher and teen picks. This neat way of presenting products will definitely give Amazon a significant boost in consumer love with respect to other shopping platforms.