The DROPSHOP by Afterpay Shares Exclusive Merch, Offers & Experiences
Laura McQuarrie — April 27, 2021 — Business
References: afterpay-site-next.afterpay & prnewswire
Customers who use Afterpay's Buy Now, Pay Later service are rewarded with exclusive access to limited-edition merchandise, offers and experiences on a new global platform called The DROPSHOP by Afterpay. Right now, the platform provides exclusive early access to a limited-edition Nike AIR MAX 90 style and shoppers can try on the sneakers with an augmented reality Snapchat lens.
Knowing that the way shoppers discover and purchase products is changing, brands are adapting by offering new ways for people to connect with their favorite products in exciting and immersive ways. Appealing to Gen Z, the platform lets shoppers get instant access to the products they love in a way that doesn't compromise their financial control.
Knowing that the way shoppers discover and purchase products is changing, brands are adapting by offering new ways for people to connect with their favorite products in exciting and immersive ways. Appealing to Gen Z, the platform lets shoppers get instant access to the products they love in a way that doesn't compromise their financial control.
Trend Themes
1. Exclusive Access Platforms - Businesses can create their own exclusive access platforms to reward customers with limited-edition merchandise, offers and experiences.
2. AR Try-on Experiences - Implementing augmented reality try-on experiences like the one offered by The DROPSHOP can enhance customers' shopping experience and encourage purchases.
3. Financial Control Solutions - Businesses can improve customer satisfaction by offering financial control solutions, such as Afterpay's Buy Now, Pay Later service, to appeal to customers who seek flexibility and convenience.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage exclusive access platforms to offer limited-edition collections and create unique experiences for their customers.
2. Beauty Retail - Beauty retailers can use augmented reality try-on experiences to help customers test virtual makeup or skincare, increasing engagement and sales.
3. Consumer Finance - Consumer finance companies can invest in innovative solutions, like Buy Now, Pay Later services, to provide convenient financial options and increase customer loyalty.
5.5
Score
Popularity
Activity
Freshness
