Big Lug's Brand Identity Boasts Retro Illustrated Icons

 - Jul 19, 2018
References: cododesign & thedieline
CODO Design studio is the creative team behind Big Lug's new brand identity which is an homage to vintage visuals. The Indiana-based brewery's retro-themed beer labels are used to represent its four signature flavors and boast illustrated characters that are synonymous with each. These range from a king to a fox sporting a bowler hat.

Offering four signature flavors -- a 'Kings Jive' English Brown Ale, a 'Goat Ranch' Helles Lager, an 'Alpenhorn' German Style India Pale Ale, and 'Kristofferson,' an Oatmeal Pale Ale -- Big Lug is a fan favorite among beer lovers in Indiana. CODO Design's unique branding project brings the company's passion for its beer to life and is whimsical and eye-catching for drinkers drawn to Instagram-friendly packaging.